Sunday, October 24, 2010

How We Know What Isn't So

How We Know What Isn't So
by Gilovich, Thomas





There is a plague if illogical reasoning today. Mr. Gilovich says this is because “. . . there are inherent biases in the data upon which we base our beliefs, biases that must be recognized and overcome if we are to arrive at sound judgments and valid beliefs.” The cost of these biases is real and severe. We are naturally prone to wrong thinking, and this book shows us how we can combat this.

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